There’s no point in writing books for business people unless you can tell your readers things they don’t know that might be useful for them.
Sounds pretty obvious, doesn’t it?
Here’s why I have written my three books:
- A conviction that something is wrong
- A belief that there’s a better way (which I will probably have to discover or invent)
- A degree of confidence that I can explain the better way convincingly
- Faith that enough people can be persuaded both to read the book and follow the advice
To do all this, I believe the author has to research and read voraciously on and around the subject, and interview people who are really good at what we’re talking about. Now we come to the difficult bit: making the better way memorable and, crucially, practical.
My three books (so far):
DECIDE: Better Ways of Making Better Decisions
Problem – people aren’t good at making important decisions
Solution – Smart Decision Making: blend of logic, gut feel and training (for decisions that need to be taken in under 60 seconds)
MOTE: The Super Meeting
Problem – business culture is dreadful and wall-to-wall meetings are wasteful, unproductive and damaging to the individual
Solution – ‘Mote’, a state of the art meeting system: far fewer meetings, less people involved, meticulously planned, and efficient
THE VERY IDEA: Unlocking the Power of Idea Economics
Problem – far too few people produce far too few ideas, and we don’t know how to value them
Solution – adopt Idea Economics, and achieve progress, change and growth by following tips to help you generate and develop super-valuable (‘Very’) ideas
https://davidwethey.com for more on The Very Idea and links to sites for Decide and Mote