LID Publishing celebrates The Dragon Boat Festival with promotion of The Wanda Way

May 22, 2017

Get your copy of the eBook for just 99p

The Dragon Boat Festival, also called Duanwu or Tuen Ng Festival, is an annual holiday, occurring on the fifth day of the fifth lunar month in the Chinese calendar.

Taking place on 30 May, the festival has been observed for more than 2,000 years and is traditionally celebrated with boat races in the shape of dragons.

The origins of this custom surround the attempts to rescue the patriotic poet Chu Yuan, who drowned in 277 B.C. Chinese also threw bamboo leaves filled with cooked rice into the water so the fish could eat the rice rather than the hero poet. This later on turned into the custom of eating tzungtzu and rice dumplings.

To mark the festival, LID Publishing is offering readers the chance to get their hands on The Wanda Way by Wang Jianlin for just 99p.

Asia’s richest man, and probably one of the most important entrepreneurs in the world at present, Wang Jianlin is the founder and chairman of Dalian Wanda, China’s largest property development company.

Wanda generates revenues of $40 billion globally, and owns some 9-million square metres of investment property.

This book expounds the managerial philosophy and values of one of China’s greatest business successes.

Visit the LID Publishing website to download your copy now.

 

 

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