Some markets have more hurdles to get over than others. If you have a scientific product idea, perhaps in health, medical equipment, food & nutrition or veterinary you can succeed in building a business if…
In the midst of Brexit Britain, Attest has carried out research to find out about consumer perception of British brands and products. Does a ‘Made in Britain’ label make a difference to consumer brand perception? The study…
In July and August this year I was privileged to get to meet and interview a number of high profile global leaders. The interviews were about different aspects of global leadership – more on that…