Spirits have been around almost as long as beer ‒ the first distilled spirits were made from sugar-based materials and the early use of starchy grains can be traced back to the Middle Ages. So,…
My new book Inspiring Innovation is really more of a story book than a textbook. It brings together “75 marketing tales to help you to find your business’s next big thing”. Now having finished the…
How creative are you? How creative are the people you work with? How about your friends? Next time you are at a social event, ask them. You may be surprised by what they say….