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Tag: innovation

  • Blog

Tips for creating a new luxury spirit

  • July 29, 2019
  • Tagged as: innovation, luxury, spirit

Spirits have been around almost as long as beer ‒ the first distilled spirits were made from sugar-based materials and the early use of starchy grains can be traced back to the Middle Ages. So,…

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  • Articles

Inspiring Innovation: The Ideal Husband – how to win a woman’s heart with a bowl of custard

  • April 23, 2019
  • Tagged as: branding, creativity, innovation, marketing

My new book Inspiring Innovation is really more of a story book than a textbook. It brings together “75 marketing tales to help you to find your business’s next big thing”. Now having finished the…

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  • 5 Minute Read
  • Articles

Encouraging creativity in the everyday

  • January 16, 2018
  • Tagged as: Business, creative, creativity, future, innovation, out of our minds, suits
creativity ideas

How creative are you? How creative are the people you work with? How about your friends?   Next time you are at a social event, ask them. You may be surprised by what they say….

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