Are you a ‘socia-media-lite’ Mum?

May 30, 2017


Mums spend more time taking photographs and videos of their children to share on social media, than they do parenting them, according to new research.

A poll of 2,000 UK mums revealed that almost a quarter (23%) spend more than 12 hours every day on gadgets such as mobile phones, laptops and tablets.

A further one in ten mums (12%) also admitted to spending 9 to 12 hours a day on devices, which means over a third (35%) of UK mums spend at least 9 hours a day on their gadgets.

Half of these mums (54%) said that most of this time was spent on social media platforms, and a third (33%) said they were taking photos and videos of their children to share on Facebook, Instagram and Twitter.

Nationwide gadget use

The poll of mums with children aged between 0-16, commissioned by, a mobile phone and tech insurance company, found:

– Mums in England

  • 24% spend over 12 hours a day on their gadgets
  • 55% spend time on social media
  • 34% take pictures and videos of their kids

– Mums in Wales

  • 22% spend over 12 hours a day on their gadgets
  • 46% spend time on social media
  • 33% take pictures and videos of their kids

– Mums in Northern Ireland

  • 17% spend over 12 hours a day on gadgets
  • 63% are on social media
  • 38% take pictures and videos of their kids

– Mums in Scotland spend the least time on their phone

  • 14% spend over 12 hours a day
  • 48% are on social media platforms
  • 24% take pictures and videos of their children to share online
Phone or play

It could be argued that the stats show many mums are spending more time behind the lens taking pictures of their children instead of playing with them.

And yet, a whopping 62% of mums were very quick to say ‘no’ when asked if they spent more time on gadgets than they do with their children.

Almost a third (29%) said they were unsure, suggesting mums are not ready to own up to their socia-media-lite mummy habits.

A quarter of mums (22%) confirmed to feeling guilty when on their phones and not playing with the kids, but they also said they felt they deserved some ‘me’ time. Some 6% of mums said they felt ‘in company’ when on gadgets as being at home with children can be lonely.

So, where do these busy mums find time to take and share pictures of their family online?

  • 30% said they use their mobile phone when they wake up in the night
  • 20% said they use their gadgets as soon as they wake up in the morning
  • 7% are on gadgets during breakfast and lunch time
  • 5% even admitted to using gadgets during family bath times

And what are the kids doing while mum is on her phone or tablet? Well, it seems a socia-media-lite mummy may be teaching her children bad habits as 21% of mothers said their children would be playing games on their own gadgets.

Other mums said their children would be:

  • Watching TV (19%)
  • Playing outside (19%)
  • Eating a meal (8%)
Social pressure

Sophie Tait, part-time trainee nurse, and mother of two to Ella-Boo 11 and Logan 2, comments on the results: “As a mum I understand the social pressures to show friends online that you’re getting on great with your mummy adventures with fun days out and holidays.

“Even though behind closed doors most of us are probably having a tough day dealing with tantrums and household chores while juggling work at the same time.

“We certainly do need to get our priorities right and perhaps even start taking parenting advice from our own parents when mobiles phones and tablets weren’t around to distract!”

When the mums were asked to choose one thing their child loves spending time doing, the top five answers were:

  1. Playing outside (39%)
  2. Playing with their parents (19%)
  3. Watching a film, TV or using a gadget (18%)
  4. Arts and crafts (17%)
  5. Playing with toys inside the house (8%)

“The fact that a fifth of parents recognise their children love playing with them means we do know deep down that we need to spend more time with them,” said Ms Tait.

“It is hard being a mum juggling all of the jobs and commitments we have, but perhaps we all need to make a pact to stop posting so many pictures of our children with glorified filters. If we see less of them, maybe we’ll be less likely to feel pressurised to add our own.”

SOURCE: ResponseSource

Based in Bournemouth, is the UK’s top rated specialist insurance provider of gadgets and appliances. Purchasing a policy through to claiming is all done online, keeping the process simple and prices low.

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