The truth about social friendships: Brits count just 5% of their social media followers as ‘close’ friends

June 12, 2017


Brits have an average of between 100 and 200 social media followers, yet only 3 to 5 who they would consider ‘close’ friends offline, according to Research commissioned by Diet Coke.

The research also found that, despite the continued dominance of social media, what we all really yearn for is quality face-to-face time with our friends.

The respondents preferred means of communication with friends included:

  • In person (69%)
  • Via social media (11%)
  • Group chats (8%)
  • Text message (8%)
  • Phone call (3%)

As encouraging as it may seem to hear how traditional means of nurturing friendships and relationships haven’t been forgotten altogether, social media appears to be playing a significant role in the way that we form some friendships in the first place.  Over half of Brits (54%) claim to have met up with someone they originally met on social media and 44% say they made a new best friend thanks to their online networks.

Social media is also proving to be a necessary source of confidence for many given that 23% admit that it takes just 10 to 25 likes to make us feel valued by our online friends and 60% also stating that getting likes helps to boost their confidence.

“The rise of social media means that we can communicate with our friends easily and it is also a great tool for meeting new people. However, it is encouraging to see that we all really do value the opportunity to share good times in person, which is what we are calling for people to do more,” said Natalie Whitehead-Farr, Senior Brand Manager for Coca-Cola Great Britain.

This year, Diet Coke launched the Get The Gang Back Together campaign, celebrating and encouraging the amazing moments friends share when they are together. #ItStartedWithADietCoke

SOURCE: Coca-Cola


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