We chatted with The Storytelling Book author Anthony ‘Tas’ Tasgal about why he chose to write this book.
“For a number of years now, everyone in the presentation and communications business, has been slipping into, what I call an ‘arithmocracy’. It’s a system where everyone is becoming more and more obsessed with and addicted to numbers and data, measurements, prediction and control.
I’ve become increasingly worried that when we try to communicate, whether it’s B2B or B2C, writing presentations or doing ads, we’re losing our universal and natural human role as storytellers. We’ve replaced it with this model, which is all about bullet points, data and charts in an attempt to bludgeon people into submission.
For me storytelling is a matter of reminding ourselves that the one thing we’re all born with is our love of stories. We’re best at communicating when we do it through the medium of stories.”
Listen to this episode: lidradio.com/podcast
For more information about this book: lidpublishing.com/book/the-storytelling-book