It seems that more people will be avoiding the pandemonium in retail stores during Black Friday by doing their shopping online.
In fact, 90% of people aged 18-44 who are planning to make Black Friday purchases will do so from the comfort of their home or desk, according to research from YouGov.
The online survey was conducted on behalf of Black Friday Deals Online, a website that works by connecting consumers with stores and brands participating in the annual discount day.
“Black Friday is a time of year that induces excitement and dread in equal measure. While the prospect of receiving great deals just before Christmas is an exciting one and means people can get some great price reductions on things for their loved ones, the thought of heading to overly-crowded stores filled with ruthless shoppers can be a daunting one,” said Preeti Vadgama, Marketing Director of Black Friday Deals Online.
Black Friday originated in the US in 1952 and is regarded as the beginning of the Christmas shopping period. Since its inception, it has moved over to the UK and now many high-street stores get involved in the discount day by offering shoppers great rates and astounding price drops on goods and services.
While Black Friday was originally contained to just one day in late November, it now spreads across multiple weeks, with some retailers reportedly planning to start advertising deals as early as the first week of November.